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इनड्राइवर से इनड्राइव तक: इंटरनेशनल सर्विस ने रीब्रांडिंग की घोषणा

इनड्राइवर इनड्राइव बनने के लिए रीब्रांडिंग कर रहा है। इसके लिए इनड्राइवर कंपनियों और नॉन-प्रॉफिट डेवलपमेंट प्रोग्राम के एक ग्रुप में तब्दील हो रहा है, जिसका लक्ष्य यात्री परिवहन और अन्य बाजारों में आराम और सुविधा प्रदान करना है जहां उचित मूल्य पर प्रत्यक्ष लेनदेन किया जा सकता हैं। नया ब्रांड कंपनी के नए मिशन और मूल्यों को प्रतिबिंबित करते हुए निरंतरता बनाए रखता है।

11 अक्टूबर 2022, भारत

इनड्राइव 2012 में याकुत्स्क में टैक्सी सेवाओं के असमान मूल्य से परेशान लोगों को उचित मूल्य पर बेहतर सेवाएं देने लिए लॉन्च किया गया, इनड्राइवर वैश्विक स्तर पर 4 मिलियन से अधिक दैनिक उपयोगकर्ताओं के साथ एक नामी सेवा बन गई है। ऐप पांच महाद्वीपों के 47 देशों के 707 शहरों में उपलब्ध है। यह प्ले मार्केट और ऐपस्टोर पर हर महीने इंस्टॉल किए जाने के मामले में दुनिया भर में दूसरे स्थान पर है, इसके कुल 150 मिलियन से अधिक डाउनलोड हैं।

पिछले कुछ वर्षों में विकसित होते हुए, इनड्राइवर राइड-हेलिंग से आगे बढ़कर एक अर्बन सर्विस मार्केट प्लेस बन गया है, जहां उपयोगकर्ता नौकरियों की तलाश कर सकते हैं, घरेलू सेवाएं प्राप्त  कर सकते हैं, लंबी दूरी की यात्राएं, डिलीवरी और कार्गो सर्विस बुक कर सकते हैं। अपनी मौजूदा पेशकश में निरंतर सुधार के साथ, कंपनी नए रणनीतिक क्षेत्रों – फिनटेक, फूड डिलीवरी, ई-कॉमर्स में प्रवेश करेगी, साथ ही बड़े पैमाने पर नॉन-प्रॉफिट डेवलपमेंट प्रोग्राम विकसित करेगी।

 इनड्राइवर नाम मूल रूप से एक सोशल मीडिया ग्रुप इंडिपेंडेंट ड्राइवर को संक्षिप्त करके बनाया गया था। इनड्राइव को इनर ड्राइव के शॉर्ट फॉर्म के रूप में इस्तेमाल किया गया है, जो आंतरिक शक्ति और ड्राइव का प्रतीक है जैसा कि कंपनी के मिशन ‘अन्याय को चुनौती’ में व्यक्त किया गया है।

राइड-हेलिंग (एपीएसी) इनड्राइव के डायरेक्टर श्री रोमन एर्मोशिन ने कहा: “हम यह घोषणा करते हुए उत्साहित हैं कि इनड्राइवर (इंडीपेंडेंट ड्राइवर) अर्बन सर्विस मार्केट प्लेस अब इनड्राइव (इनर ड्राइव) बन गया है। हमारा नया ब्रांड इनड्राइव के ह्यूमन-टेक लोगों द्वारा संचालित है, यहां कोई एल्गोरिदम नहीं केवल मानव संपर्क है। यह अन्याय को चुनौती देने के मिशन का प्रतीक है और नॉन-प्रॉफिट डवलपमेंट प्रोग्राम के प्रति हमारी प्रतिबद्धता का प्रतिनिधित्व करता है।

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